Magazine Ad: Luxury Crate Primo Cookware*

Objective: This was an assignment for a copywriting class. The objective was to create a print ad aimed at men and women ages 22–30 who are living in their first or second apartment and want to own quality cookware but cannot afford the top-tier pots and pans sold in stores. Luxury Crate’s Primo line (fictional company and product) is meant to combine quality and performance with affordable prices for cooks on a budget. 

Solution: I worked with a designer to create this ad which speaks to budget-conscious young adults who want to create home-cooked meals, whether for themselves, a significant other, or a group of friends. My ad draws on the recipient’s desire to cook good food and shows the benefits of buying this cookware: enjoying meals with good friends and creating life-long memories without breaking the bank.

Designed by Christina Martins 

*Spec Ad: a fictional ad created for demonstration purposes only