Emails
Build and nurture relationships with current and potential customers with regular messages to your mailing list. Tell them all about yourself and your business, share company news and updates, answer their questions, anticipate — and meet — their needs, build loyalty, and stay top of mind!
Email Welcome Series
Objective: KodiakCare is a nonprofit that partners with veterinarians and animal hospitals to provide lifesaving medical treatments and surgeries for dogs whose families lack financial means. They wanted a way to welcome new subscribers to their mailing list.
Solution: An email welcome series was the perfect solution. This is a series of informative/introductory emails sent to new subscribers when they first join an email list. Welcome emails generally see an open rate of 2X that of other emails and are a great way to engage new followers right when they are most excited to learn about you. It’s a perfect chance to tell them all about your business, encourage them to follow you on socials, and possibly even get them to make a purchase or donation. I crafted this series of three emails that welcomes new subscribers, tells them a bit about the organization and how it got started, lets them them know what to expect, and gives them an opportunity to make a donation.
Email Promoting Nonprofit 5K
Objective: KodiakCare, a nonprofit that raises money for lifesaving care for needy dogs, was having their first 5K fundraiser. They needed emails to their subscribers to promote the event and encourage participation.
Solution: I crafted a series of friendly, informative emails explaining the event and encouraging recipients to click the link and sign up.
Email Promoting Auction Event
Objective: KodiakCare is a nonprofit that raises money for lifesaving care for dogs in need. They rely largely on donations and needed to promote their first major fundraiser, an online auction.
Solution: I helped create and refine several emails to increase awareness of and participation in the auction, including the one below, which offers details on the event, as well as a clear call to action. The auction was a huge success, meeting 180% of the goal.
